OpenRules at BBC 2016

This year OpenRules will again be an exhibitor at the Business Rules and Decisions Forum 2016 at BBC conference on Oct 31- Nov 4, 2016, Las Vegas, NV. We are sponsoring this major BR&DM event for 13 years in a row. I’ve just received a confirmation that my presentation“Why” and “What-If” Buttons for Business Decision Management” has been accepted. Here is an abstract:

In 2013 Ron Ross wrote: “Imagine you had a Why Button handy whenever you encountered some disconnect in day-to-day business operations.  Hit the Why Button and presto — answers appear in the form of relevant business rules.” Why Buttons are really important for modern business decision management systems. At the same time, practical decision model analysis also requires What-If Buttons, which support continuous change in decision models. It is not enough to simply modify some thresholds in already defined business rules as the majority of rules-based systems do quite well. People, who maintain decision models in day-to-day operational environments, are looking for a new type of decision modeling, execution, and analysis tools. Such tools should allow business analysts to deactivate some rules, define and activate new rules, and immediately see the impact of these actions on key decision variables.  In this presentation we will explore a business-oriented web interface that includes Why, What-If, Compare, Optimize, and other buttons allowing business analysts to analyze and modify their decision models by activating/deactivating business rules, comparing resulting decisions, and even recommending those decisions that optimize certain business objectives.

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